How To Create A Social Media Marketing Plan For 2022?

How To Create A Social Media Marketing Plan For 2022?

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BY Jack Hall

In order to build the most effective plan, you must set goals, study target audiences, establish metrics and KPIs, create engaging content and publish it in a timely manner. Study each point in more detail to build the best strategy for your brand.

If you’ve been thinking about finalizing your social media marketing strategy for 2022 for a long time, now is the time. Now the competition on the network is getting more and more, so the strategy gives you the opportunity to avoid unnecessary efforts that will not help you reach your goal.

Top Social Media Marketing Strategies For 2022?

1. Set goals. First of all, you must understand what you want from social networks. The most common goals for social media are to increase community engagement and increase brand awareness. It doesn’t matter if you want to have a more active community or get more subscribers, you must set a goal in order to achieve results. Your goals will determine your marketing strategy and directly influence how much time and energy you need to devote to it. So, if you want to build brand awareness, you need to avoid posting exclusively promotional messages. You need to develop content that emphasizes your goals and uniqueness. Of course, growing your audience is also important as it will potentially lead you to new customers and provide them with your brand.

2. Research your target audience. Not all marketers use social data to better understand their audience. It is, of course, important to understand that different platforms attract different audiences: Facebook or YouTube is good for advertising because of its high paying user base, Pinterest is good for women so it is known for the highest average order value. The leading social networks are YouTube and Instagram due to the large amount of content full of personality. Thus, you should focus on those social media platforms where your audience is already active. Use a social media dashboard that gives you an overview of who follows you and how they interact with you. Also, with the help of this tool, you will be able to understand which social network is the most active.

3. Establish metrics and KPIs. Of course, your social media strategy should be data driven first and foremost.

  • Post reach is the number of unique users who have seen your post. Thus, it is important to examine how much of your content reached users’ fees.
  • You also need to keep track of the number of clicks on your account or content, as this will help you understand what makes people curious or prompts them to buy.
  • Engagement is the total number of social interactions divided by the number of impressions. Engagement shows how well your audience perceives you and is ready to interact.
  • Hashtag performance. Which hashtags you use and which ones are associated with your brand will help you shape the direction of your content in the future.
  • Sentiment. This metric indicates how a user is reacting to your brand, content, hashtag, and more.

4. Create engaging content. Of course, your entire marketing strategy depends directly on your content, so you should have a good idea of ​​what to publish based on your goals, brand and audience. However, are you using a content strategy? It’s important to stick to your content theme in order for your brand to remain recognizable. So, in order to better understand what to publish, look at some of the trends:

  • Stories. Story-themed content is engaging and interactive so it can’t be missed. Since most of the time subscribers see stories first, this will help your account stand out. Stories are also important for making your social media feed more personal. By lighting your life, your followers will have more trust in both you and your brand.
  • Short videos. Video is considered by many marketers to be the most valuable type of content for social goals. With the advent of Instagram Reels and TikTok, social videos have become more and more popular and help people promote their skills and brands. Thus, both short and long videos have an important place in the social space.
  • Posts that show the human side. No matter what business or brand you have, subscribers feel more trust when they see who is hiding behind the content they consume. Thus, it is recommended to conduct a competitive analysis in order to highlight your content.

Before you start creating any content, you should have a clear understanding of what your competitors are doing. The easiest way to find and learn competitors is to use Google. Next, you get bored to study which of their social channels are related to your promotion strategy. Of course, the goal here is not to steal competitors’ ideas, but to determine what works for them and draw conclusions for their own business. Thus, you can further adapt your company to the consumer.

After you conduct your competitor analysis, you will need to use competitive analysis tools such as Sprout to compare metrics with your own.

5. Use timeliness. Timeliness is especially important in marketing, as you need to not only constantly publish fresh content, but also be active for your subscribers and buyers. However, it’s important to understand that customers won’t always be active when you are, so it’s worth exploring at the best engagement to to help you optimize your social media schedule and time.

Of course, you need to understand when your brand is best honored to interact with customers. Thus, if you find that the best time to post is late in the evening, try to post it on time. However, you also need to pay attention to one important point: preferably, the managers of your social networks had the opportunity to stick to any questions from customers when you publish posts or tweets.