Why you need Ecommerce SEO for your online shop?
In order to bring more customers and sales to our online shop, the site should be regularly accessed by newly interested visitors. We can attract them in different ways: contextual and targeted advertising, selling posts in social networks, placing ads on aggregator sites, etc.. All these are effective tools, each of which has its own advantages as well as disadvantages. But the largest number of targeted conversions to the online store website can be achieved only by search output.
The more your pages occupy high positions in search results, the more visits the site regularly receives. Such users are looking for your products themselves, and therefore already interested in buying. In this case, you do not need to pay for positions or transitions from organic search.
The main task of Ecommerce SEO optimization of the site is to maximize its visibility in search engines: increase the number of queries and positions of each of them. But this is not all. The optimized online store is much faster, more convenient, and useful for the potential buyer, which gives a significant advantage over competitive resources. Therefore, the conversion rate - the percentage of visitors who have made a purchase, is much higher.
What does Ecommerce SEO optimization mean?
Ecommerce "optimization" includes several large-scale steps related to the software refinement of the resource, the semantic core, content, interface, and navigation. It allows you to:
- improve the position of the site;
- expand the number of queries for which a resource is involved in a search;
- increase the clickability of snippets in output;
- to keep visitors;
- increase conversion into lids and purchases.
Why choose Bulbastic Agency eCommerce SEO services?
Working with your online shop website optimization we pay attention to:
- Key words and semantics
- Site structure organization
- Optimization of meta tags
- Correct URL
- Structured data
- Image Optimization
- Working with text content for the site
- Blog in online store
- Internal Links
- Usability of an online shop (adaptive design for smartphone users, loading speed, etc.)